The holiday season is full of the typical stuff that you’d expect during the holidays, from time off to the overweight bearded out-of-towner breaking into your house to the tone deaf neighbor singing Christmas carols. However, there’s one common thing that we all have in common: gift cards! You’ll see them everywhere, and the best part? Many of them go unused. So why are they so popular as gifts?
why people love gift cards
Gift cards are a popular gift option for many reasons. They’re convenient, give the gift-giver choice potential, and they’re a dependable way to reach a target gift-recipient. In addition to personal use, gift cards are also used by businesses to increase sales and engage customers. The rise of digital gift card offerings has fueled this growing popularity. With the rise of digital gift cards, you can now purchase a gift card right from your mobile device.
When it comes to buying gifts, gift cards are a safe bet for many consumers, especially tech enthusiasts. The popularity of gift cards has been boosted by the rise of e-commerce stores and supermarkets distributing other stores’ cards. They also draw people into stores and often result in spending far more than their actual value. The benefits of giving gift cards are clear: they encourage a customer to buy more than they’re actually able to afford.
why customers buy gift cards
A recent study found that 70% of adults plan to purchase gift cards during the holiday season. According to the NRF, consumers spend an average of $45 per certificate, with women spending an average of $144 and men spending an average of $160 per holiday season. The same study showed that more than half of consumers aged 65 or older buy gift cards for themselves. Whether it’s a gift to themselves or a loved one, consumers are largely flexible with their gift card purchases.
A gift card can help you increase your sales by offering an incentive to shoppers. For instance, customers often spend more than the original value of the gift card, so by offering aggressive discounts and deals, retailers can still turn a profit. Another way to persuade shoppers to purchase gift cards is to remind them of their benefits. For example, a discount or an aggressive promotion can encourage customers to purchase more gift cards from your business, but it’s also worth pointing out the benefits of giving these cards to others.
reasons to give a gift card
There are many benefits to giving gift cards as gifts. Not only will they not go waste, they will also enable the receiver to choose the exact item they want. In addition, they will be forced to buy something for themselves, which is a great gift idea when the recipient may otherwise be unable to choose one. They are also easier to buy and deliver, which makes them a better choice for gifting than physical items. And, if your recipient happens to travel a lot, gift cards are great for traveling.
Another reason why gift cards are good gifts is that they are environmentally friendly. The average person uses about 4 million pounds of wrapping paper each year – enough to fill five NFL football fields. Even worse, most of this packaging is lined with plastic, which can’t be recycled. Alternatively, gift cards come in reusable containers, which make them a great gift idea for the environment. If you buy a gift card as a gift, you can even donate it to a local charity. These organizations can use it to purchase items for raffles and other fundraisers.