But last week seemed like a breaking point. Big business could obviously tolerate working with Mr Trump, despite his chauvinism, flirtation with white nationalism, and impunity claims, but the president’s apparent willingness to undermine democracy itself seemed a step too far.
“That thing was a little different. I mean, we’ve had a turmoil in DC, ”said Jamie Dimon, JPMorgan Chase’s general manager. “No CEO I know will tolerate this in any way, shape or form. We shouldn’t have someone gassing a mob. “
The precipitation was quick. After the president admonished his supporters to march on the Capitol, executives used their strongest language yet to disapprove of Mr Trump, and some of his longtime allies left. Ken Langone, the co-founder of Home Depot, a billionaire and ardent supporter of the president, waived Trump and told CNBC, “I feel betrayed.”
Twitter, Facebook, and YouTube have suspended or banned Mr. Trump’s accounts. Amazon, Apple and Google have cut ties with Parler, a messaging app popular with its supporters.
Charles Schwab, the Republican-founded brokerage firm that backed Mr Trump, said it would close its political action committee entirely. And many companies have worked with the U.S. Chamber of Commerce to punish Mr. Trump’s supporters in Congress by depriving them of crucial resources.
“There will be consequences for those members of Congress who were involved in starting and supporting the insurrection, no question about it,” said Ed Bastian, Delta Air Lines chief executive officer.