Still from Michelob Ultra’s 2021 Super Bowl commercial.
This year’s Super Bowl will be an extravaganza from first-time Super Bowl advertisers.
Main Super Bowl ads for products like Pepsi, Coke and Budweiser will not be purchased for this year’s game, although Pepsi continues to sponsor the halftime show. They are being replaced with ads from companies that had a strong year when people were home during the pandemic.
Although the game is about two weeks away, some companies have already started posting their commercials for the biggest TV event of the year. It’s an even bigger event this year as so many events were canceled, postponed, or downsized in 2020. Brand advertisements on the CBS show include Vroom, Toyota, M & Ms, Cheetos and Doritos by PepsiCo, Fiverr, Kellogg’s Pringles and Intuit’s TurboTax.
Here are the Super Bowl commercials that have already been released. This list will be updated as brands release their official spots:
Chipotle is running its first Super Bowl ad entitled “Can a Burrito Change the World?” The restaurant chain’s spot highlights the “Food with Integrity” standards to reduce CO2 emissions, save water and support local producers. The ad was created with the advertising agency Venables Bell and Partners.
E-commerce company Mercari is running a 15-second ad to show that “you can buy almost anything from home”. The company, which first took part in the big game, said it offered a safe way to clear closets when Americans destroyed their homes during the pandemic. The ad was created with Rain the Growth Agency.
Michelob Ultra’s 60-second “Happy” spot will feature talent such as Serena Williams, Peyton Manning, Anthony Davis and Brooks Koepka. It asks the question, “Are you happy because you win or do you win because you are happy?” The company worked on site with Wieden + Kennedy.
Vroom, a used car dealer and another Super Bowl advertiser, is using its airtime on the big game to show how painful it is to buy from a dealership. The 30-second commercial was created with the advertising agency Anomaly and aims to show the advantages of “contactless” delivery of cars at home.
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