The App With the Unprintable Name That Wants to Give Power to Creators

In October, Ms. Lugrin posted a blog post announcing FYPM, which she wrote was “born of anger.” Targeting influencer marketing platforms, she said most were “really just another platform designed to help more business owners capitalize on influencer talent, but in a new ‘innovative’ way!”

After building a prototype of FYPM, she was inducted into a 10-week start-up incubator program in Taiwan in March led by Backend Capital, a venture capital firm. There she met her co-founder, Ms. Mehra, who was looking for her next challenge.

“I wanted to use technology forever,” said Ms. Mehra. “I saw FYPM as the perfect way to tackle wage inequality.”

FYPM is already on the brands radar. James Nord, CEO and founder of Fohr, an influencer marketing company that has paid out over $ 65 million to creatives over the past five years, said he supported Ms. Lugrin’s mission but hoped more nuances into the platform could be integrated as it grows.

“It can lead some YouTubers to have false expectations about their salary because they hear from a person who has booked a job at a certain price,” he said.

FYPM, which is still being tested, allows users to filter branded offerings by platforms such as Twitter, Clubhouse, Substack, Instagram, and OnlyFans. Creators can also sort by location, niche, and brand category, e.g. B. after traveling or eating and drinking.

So far, around 1,500 YouTubers have posted more than 2,000 reviews of 1,300 brands on FYPM. Ms. Lugrin and Ms. Mehra have raised a small amount and plan to raise further funds.

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