Of the numerous iconic logos that have been designed throughout history, it’s easy to see that most fall into the category of companies and brands that sell goods or services. This makes the NASA logo designed by Richard Danne an exception and an extraordinary graphic and typographic imprint that has been left on history and represents an ideal and the efforts of science to explore our solar system and beyond. Originally designed in 1974 by New York design studio Danne & Blackburn, Richard Danne and Bruce Blackburn were responsible for the design of the red, curvy, bold logo that NASA highlights, with no cross bars over the A – a trend-setting typographic treatment that later became the Earned the nickname “The Worm” and became inextricably linked with the American space agency. And now it’s back in the form of a limited edition Anicorn x NASA space clock.
Danne’s contribution beyond the logo was extensive in his role as NASA’s design director, an effort that resulted in a 90-page branding manual known as the NASA Graphics Standards Manual (this NASA podcast with Danne is recommended for everyone who continues with the origins of the iconic logo, the inspiration, the design process with the agency and his company Danne and Blackburn).
The Worm logo was finally withdrawn from official use in 1992 with the revival of “The Meatball” logo, designed by NASA employee James Modarelli in 1959 and then reintroduced in May 2020 during the SpaceX Demo 2 mission . Today NASA and its throwback logo have sparked renewed interest as the space exploration effort launched from numerous sources both nationally and globally along with a resurgence as a fashionable footprint.
In honor of The Worm, the watch brand Anicorn has designed a special edition of the Space Watch with Danne’s NASA logo as the centerpiece. Limited production means only 300 watches will be made in two colors – Space Black and Jet Silver (150 units each) – which guarantees these watches will become coveted collectibles among NASA enthusiasts despite their not inconsiderable price of $ 1,030 . The watch itself consists of several geometric metal plates that simulate orbits and planetary movements, and also includes a stainless steel bracelet, an embroidered “The Worm” patch, a numbered plate with Richard Danne’s autograph and a special booklet.
Worthy of additional fanfare, Anicorn has also given the Space Watch a premium package treatment that includes a premium box set, the design format of which is fully adapted to the NASA Graphics Standards Manual and is presented in a double-layered black metal case that attaches to the Vintage canisters from the 70’s that were used to store tapes and rolls of film recorded during the missions.
For more information on The Space Watch, visit the Anicorn website.