Seth Rogen’s Cannabis Lifestyle Brand Houseplant Embraces High Design

Actor Seth Rogen’s affinity for cannabis is practically as synonymous with the gracious personality as his hearty warm laugh. But only recently has his passion for the processing of clay into ceramics almost dwarfed its representative for its always stoned condition. Rogen’s endeavors have intensified by combining his two passions into a unique brand achievement that culminates in Houseplant, a high-design cannabis lifestyle brand for high times.

Seth Rogen’s first set of ashtrays sold out immediately. The second edition shares a similar mid-century organic aesthetic that celebrates the enjoyment of cannabis in forms that could easily be adapted for non-cannabis use.

“Almost ten years ago I imagined having my own weed company,” says Rogen. “And today I can say that my company’s Houseplant weed will be available in California next week! Also, Houseplant makes beautiful housewares like ashtrays, lighters and YES, even ceramics. “

To that end, Rogen, in partnership with Evan Goldberg, announced a pair of homeware designs that will lead the Canadian brand’s design ethos as it enters the U.S. market. This includes an elegant tea lamp and ashtray set as well as an earthenware ashtray set with a matching vase designed by Rogen itself.

First, the $ 260 oil lamp, a home accessory that “sets the mood with an old-school flame.” Consisting of a polished green marble base and a wavy glass cover, the lamp works with either an oil wick or a simple tea candle setup. It should set the right mood before it lights up. A removable ashtray lid and a matchstick holder complete the setup.

Rye’s growing talent as a ceramist is represented in the $ 85 Seth’s Ashtray Set, an elegant duo of speckled, moss green, and earthen ceramics that can easily be mistaken as vessels for pouring sake or soy sauce. Designed with a wide channel that is used to rest rollers between puffs, there is also a saucer that can be used both as a holder for a lighter and simply as a base. Rogen, who was a comedian, had a small but subtle note: a matching flower vase, perhaps a nod to Houseplant’s own selection of flowers.

Given the ongoing transition of cannabis culture from the mood in the pharmacy to a more refined vision of consumption and branding, these designs illustrate Houseplant’s efforts to destigmatize cannabis use.

This pair of Housegoods comes after the brand’s previous release of a lighter, three designs among several smoke-related homeware that Houseplant is said to be offering in the US alongside the marijuana delivery service in California [note: both the oil lamp and ashtray set sold out almost immediately upon being made available], with the promise of new Housegoods products every few weeks.

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