Sebastian Errazuriz’s Art Car + NFT Reimagines the Genesis G70 as an Escape

With a philosophical spirit, mathematical precision and geometric splendor, the work of the artist and designer Sebastian Errazuriz inspires astonishment. From sculptural works to technological marvels, Errazuriz gives his art a certain cleverness that builds relationships between object and viewer. Although many of his tactile figures do not actually move, there is an innate movement gesture in all of them. This international innovator – born in Chile, raised in London and living in NYC – knew at the age of four that he wanted to be an artist. Through his successful studio practice and presence at global art and design fairs, he has earned a following due to his reflective moods.

As part of an order from Design Milk, Errazuriz digitally reinvented a Genesis G70 – his first art car – both as a canvas for memories and as an escape pod; a home away from home.

Errazuriz suited such an assignment, because movement unites his diverse ideas. “Movement makes you happy,” he says. Inspired by the elegance of the Genesis G70’s design language, he tried to reinforce the idea of ​​personal space and private adventure.

“There is an intimacy and a feeling of security that we identify with our personal spaces. We wanted to reflect this character of the car, with the idea of ​​a car as a second home, as an escape pod. We linked that to the idea that our pictures – our phones and the photos they contain – are all our memories. ”Errazuriz transformed the G70 with these two ideas.

Check out the Art Car:

Regarding his creative origins: “I was born in art; That’s all I ever wanted to do, ”Errazuriz tells us as we tour his Brooklyn loft. “But at some point I felt that I might not be worthy of being an artist and I went to study design. Design was there to solve problems, to try and create solutions for people. Then I started mixing art and design, almost as if there were two languages. “

For the past 15 years, Errazuriz has populated large studio spaces across the city, using them as playgrounds for his imagination. “They enabled me to work across media and projects at the same time and felt like the right place to come up with ideas.” But now he says that “since I’ve moved to a digital space, it is no longer necessary for me to do so to have physical spaces. They could even hinder certain developments as I don’t see the future of art in galleries. “

Errazuriz’s physical art turns form as we know it upside down. “I try to make sure that the materials are as noble, simple and timeless as possible, so that you can’t quite tell whether they were used by a designer in South Korea or in Santiago, Chile. The colors are as simple as possible so that they don’t distract from the idea. “

“Every piece is the embodiment of an idea,” he says. “Just creating stylized design is not satisfactory for me. When the piece goes beyond its aesthetic and embodies an idea, it produces a story. ”Errazuriz says his process begins like a sketch of a dream that he turns into a blueprint that he and his team work on with proportions and percentages. Then they turn it into reality. “It is important as an artist to learn how to go from the image you have in your head to the most perfect and purest translation you can make so that others can share that vision.”

I think reinventing is more important – by seeing if you can invite others to see their own spaces and surroundings renewed. Then this creative design can become the vehicle itself.

Regarding the design with a car as a canvas, Errazuriz says, “There is a temptation to decorate, but I believe it is more important to reinvent – by seeing if you can invite others, renewing their own spaces and their surroundings to see. Then this creative design can itself become a vehicle for reminding others that everything around them can be reinvented. “

“People always say that art doesn’t have to work,” he concludes. “For me, art has to work whether we want it or not. It should serve a function because as artists we should be able to convey ideas that help people understand things from a different perspective. It should take a moment – it should connect. And that’s exactly what I tried to do here. “

Look forward to the next Art Car-Drops from Dan Lam and Michael Kozlowski. Learn more about the Genesis G70 and the artists here.

Genesis G70 pre-production model with optional functions shown. Available from summer 2021.

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