Revisiting Joy Cho + Bringing Happiness Into the Everyday

Photo: Lily Glass for Oh Joy!

Joy cho is the founder and creative director of Oh Joy !, a lifestyle brand that started out as a graphic design studio in 2005. Today she focuses on, through licensed product lines and editorial content, the design, fashion, food and the joyful moments in life.

Oh joy! creates a wide range of licensed products including home decor, kids, pet and furniture collections with brands like Target, Band-Aid, Calpak, Petco, Keds and more. Joy has authored six books and advised hundreds of creative companies around the world. She has also given keynote address on entrepreneurship, leadership, and business at many conferences and corporations including Alt Summit, Pinterest, Target, and Hallmark. Named one of Time’s 30 Most Influential People on the Internet for two years in a row, Joy has the most-followed account on Pinterest with over 14 million followers. Her house and studio were most recently featured in House Beautiful, Parents and Domino magazines. Joy is a first-generation Thai-American and lives in Los Angeles with her husband, two daughters, a cat and a puppy.

Joy was one of our first Friday Five features in October 2009, shortly after we started the column. Today she’s joining us to revisit and update her Friday Five picks!

handmade pottery

Photo: Joy Cho

1. Handmade ceramics courses
It was a great way for me to get out of my routine, learn something new, and create in ways that we may not be able to at home.

Joy Cho sits in front of a decorated minivan

Photo: Lily Glass for Oh Joy!

2. Minivans
Who Says Minivans Aren’t Cool? Not me! I have fully embraced my minivan life as a mother of two and a person who loves having lots of space to transport everything!

Puppy lies on the bed

Photo: Joy Cho

3. My pup, Sticky
I told my kids that we would never have a dog and then 2020 happened and everything changed. She made our lives happier and funnier and now she comes to work with me every day!

Chinatown

Photo: Joy Cho

4. Chinatown, Los Angeles
Take a walk to see the love and joy that flowed into this area and the rebirth that is taking place. It has tons of inspiration and lots of decades old businesses to visit and support.

Close up of textiles

Photo: Joy Cho

5. Shopping at the flea market
With masks and social distancing, one of my places to get inspiration and vintage finds is back every second Sunday of the month, the Rose Bowl flea market.

Work by Joy Cho:

three children's books

School books Photo: Lily Glass for Oh Joy!

inner space

Joy’s new home Photo: Bethany Nauert for Oh Joy!

inner space

Joy’s new home Photo: Bethany Nauert for Oh Joy!

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