Project clocks Pride Month starts with the launch of their latest timepiece from architect Alex Donahue: the Pride Prism watch. While the original 2020 Pride watch was available in black, the second edition has a white leather strap with a 40mm stainless steel case that lights up the six colors as the day progresses. Twice a day – at noon and at midnight – these ribbons are lined up to form a rainbow – a beautiful reminder of the people who bravely stood up for the rights of all people.
Project Watches donates 5% of all profits from Pride Watch sales to True Colors United, a nonprofit that works to end the homelessness of LGBTQ youth.
>>> Visit the Design Milk Shop to discover the original black Pride Watch, the new white Prism Pride Watch or the entire Project Watches collection! <