NFL hires Goldman Sachs to explore new revenue streams for NFL Media

General view of the NFL shield logo on the field prior to Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium.

Kim Klement | USA TODAY Sports | Reuters

The NFL announced Wednesday that it is reviewing strategic options, including selling stakes, for its NFL media properties, including NFL Network, NFL RedZone and their digital platforms.

“In recent owner meetings, we discussed exploring a strategic partnership to drive the future of the league-owned and operated media assets – NFL Network, NFL RedZone, NFL digital properties, and the valuable content rights underlying these assets in an emerging media Ecosystem – keep improving. “Said Brian Rolapp, the NFL’s chief media and business officer, in a letter to the league’s presidents and executives on Wednesday.

Rolapp said it had hired Goldman Sachs to “identify and evaluate partnership opportunities for NFL Media with the goal of creating an even more dynamic media asset that expands reach and engagement, and creates additional value for the clubs – through Direct, among other things -to-consumer opportunities, new and innovative content and formats, and international expansion. “

However, NFL commissioner Roger Goodell said the NFL does not want to give up full control of NFL media.

“Our goal here is to find one or more partners with whom we can expand our unique collection of media assets so that they can maximize their reach and potential. We do not seek to give up control of the media group, but to be To take growth to the next level.

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