McDonald’s is partnering with another global powerhouse: K-pop megastars BTS.
Fans of the band can buy their favorite McDonald’s order in nearly 50 different countries. This is the first time the fast food giant has highlighted a celebrity’s favorite order in more than one market. The campaign starts on May 26th.
McDonald’s has used its Famous Orders promotions to reintroduce consumers to its main menu items like the quarter pounder burger and to stay culturally relevant. The company launched the marketing strategy in September in collaboration with rapper Travis Scott. His contract was so popular that it resulted in quarter pounder shortages at some McDonald’s locations, and McDonald’s executives told investors that the company had multiple records on its social media accounts when the collaboration was announced. A follow-up deal with reggaeton singer J. Balvin also increased sales.
But McDonald’s could surpass its previous success with the BTS collaboration. The band is known for their die-hard supporters calling themselves Army who helped make K-pop mainstream outside of Asia. BTS record label Big Hit Entertainment went public on the Korea Exchange in October, and the band’s fans along with retail investors helped the stocks pop on the stock’s first day of trading.
The signature order from BTS includes either a nine- or ten-piece chicken McNugget, as well as medium-sized world-famous french fries, a medium drink, and sweet chili and cajun dipping sauces inspired by recipes from McDonald’s South Korea, depending on the market.