Making a New Maximal Minimalism With Harry Nuriev

This week’s DMTV Milkshake guest is Harry Nuriev, founder and lead designer of Crosby Studios.

Harry Nuriev’s Crosby Studios is a Moscow-born design house with a New York name: Nuriev settled on it during a trip to Manhattan after graduation. It has also proven to be a self-fulfilling prophecy, as Nuriev now has offices in both Russia and, since 2017, Williamsburg, Brooklyn.

Considered the leading arbiter of a new sense of living minimalism, Nuriev today celebrates the launch of Crosby Street Home, a virtual space showcasing his homewares and loungewear. Using game software and AR technology, customers can explore a virtual apartment and download 3D models to visualize objects within their own four walls.

Crosby Studios Home virtual showroom

Though the color palette is severely limited – testify to the primacy of Nuriev’s trademark royal blue – the textures are rich and varied, as seen on his velor dining room chairs, terrycloth notebooks, and fleece sweatpants. “The idea behind the concept was to divide up the space I create in Crosby Studios for small goods that can be bought online,” says Nuriev. “You can literally fit in [the products] with your own space and create your own version of Crosby Studios. It’s really exciting for me because I want to see people using my design language, my design code, in their own space. “A partnership with HBX in Hong Kong supports the retail aspect.

Nuriev speaks to DMTV about the start as well as about his dream partner. Nuriev’s sense of color has been praised throughout his career – here the designer explains his affinity for royal blue (“For me, blue is the color of hope and at the same time the color of power”) and shares what could be his next color focus.

Visit the virtual showroom at

Crosby Studios Home virtual showroom

Crosby Studios Home virtual showroom

Diana Ostrom, who has written for Wallpaper, Interior Design, ID, the Wall Street Journal and other outlets, is also the author of Faraway Places, a newsletter about travel.

Milkshake, the first regular series from DMTV (Design Milk TV), turns the traditional interview format on its head by asking designers, creatives, educators and industry professionals to randomly select interview questions from their favorite bowl or container. During their open discussions, you will not only get an insight into their personal housewares collections, but also valuable insights into their work, their lives and their passions.

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