The LEGO Group kicks off Pride Month with the launch of Everyone is Awesome, a set that celebrates the diversity of LEGO fans around the world. The colorful model is inspired by the legendary Pride flag, which is a symbol of love and inclusivity in the LGBTQIA + community. The 346-piece set includes 11 monochrome minifigures adorned with their own hairstyle and color to match the striped stage that depicts the colors of the Progress Pride Flag. The set’s designer, Matthew Ashton, who is also LEGO’s Vice President of Design, said, “I wanted to create a model that symbolized inclusivity and celebrated everyone, no matter how they identify or who they love.”
From Matthew Ashton:
The starting point for this was my feeling that as a society we could do more to support one another and to appreciate our differences. As an LGBTQIA +, I knew I had to step on the plate and make a real statement about love and inclusivity, and generally pass on some LEGO® love to everyone who needs it. Children are our role models and they welcome everyone, regardless of their background. Something we should all strive for.
The 346-piece set will go on sale June 1, the first day of Pride Month, and is available at LEGO.com and branded LEGO stores for $ 34.99.