German Automakers Are Charged Up and Able to Tackle Tesla

Next year, Mercedes, a division of Daimler, will introduce the EQS, a battery-powered counterpart to the company’s first-class S-Class. The EQS, which will cost more than $ 100,000, will be the first vehicle to be built with what is known as Mercedes’ electric vehicle architecture, just like Volkswagen’s modular toolbox.

According to Daimler, the EQS can cover 700 kilometers or 435 miles for a fee. That would be a little more than the current Tesla S. In 2022, Daimler will introduce further models based on the electric vehicle platform, including a battery-powered SUV to be manufactured at the company’s plant in Tuscaloosa, Ala.

BMW has been slower than its competitors to offer luxury electric vehicles. The company was a pioneer in 2014 with the battery-powered i3 compact, but never caught on with buyers. BMW does not plan to start producing its own all-electric platform by 2025, but instead offer electrified versions of its conventional models.

Pieter Nota, Marketing Director at BMW, told reporters in November that the company did not expect sales of electric vehicles until 2025. “That’s why we’ll be launching our battery-centric platform by then,” he said.

After stealing significant market share from vehicles such as the BMW 3 Series and Mercedes C-Class, Tesla shows a certain degree of vulnerability. Sales of the Model 3 in Europe have been largely unchanged in recent months after significantly outbidding European automakers last year. A functional compact car for urban use, the Renault Zoe overtook the Model 3 and became the best-selling battery-powered car in Europe in the first 10 months of 2020.

Volkswagen is trying to undercut Tesla’s lead in battery technology. The company invested $ 300 million in QuantumScape, a Silicon Valley company that develops solid-state batteries. If the new type of battery can be perfected and mass-produced, it will cost less, charge faster and go further than current technology.

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