Last but not least, there is the inimitable in our 15th Anniversary Designer spotlight series Bobby Berk. From Design Milks founder Jaime Derringer, who slept on his New York couch during trade shows, to his great decor fame at Queer Eye, there’s a relationship behind it.
The Bobby Berk brand has evolved in many ways over the years, like Bobby himself. “I came from retail and started in 2006 in New York. It was my time there where I learned to be sloppy, resourceful and become a real ‘entrepreneur’, ”he shared. Over time, he began to see what worked in the retail world – and what didn’t – after opening his first showroom in Lower Manhattan. It was 2015, and after working with clients and understanding the operational side of a company, he started his interior design office for residential, commercial and hospitality clients.
How did i start Just by trying it out, many, many attempts.
Always someone who prefers to work on multiple projects at the same time, Bobby says, “I’ve seen all sides of a business, both failure and success, and learn and grow as my business continues to grow. “Starting his career involved a learning curve in running a brick and mortar business and becoming familiar with customer service and product services. “There’s a lot of ‘invisible work’ when it comes to shipping furniture and logistics, so initially I focused on how the industry works, the processes, all of the non-sexy aspects of design that are essential for success in the long term. “
Every step of the way in building a brand is critical, and Bobby finds the work he has done with his builders unexpectedly important in building his design business. He explained, “It’s a small part of interior design, but a lot of my design work has been focused on model homes rather than public projects. While Queer Eye really made my name known, I take pride in my work outside of the show. And it continues to expand the visibility of my design company and the efforts we make in designing show homes. “
In fact, the current iteration of Bobby’s design office and work put out is still in the construction industry. It gives him the opportunity to work not only with his team but also with the building owners’ communities in designing model homes that will be offered for sale in larger planned communities across the country.
They give our company a lot of creative freedom, whatever the fun of work is.
Bobby is also a great mental health advocate and is an active participant in community service. “I have some bigger plans on the horizon to highlight mental health through design, and I’m excited to create a space that will normalize mental health and create awareness.” But it goes further: “I’m very excited about a concrete project that will bring these two worlds together. It’s something that doesn’t exist in the market and I think it will be an integral part of the future of design. “
“I remember reaching out to Bobby because I loved his shop and we were both interested in doing something fun during New York Design Week, so we worked on one event, that became another, and then another led! We both had emerging brands and had a lot of big dreams. I’m really proud of Bobby’s success and happy to have played even the smallest part in its incredible history, ”says Jaime.
As Design Milk continues to grow in the digital world, the Bobby Berk brand continues to expand into the retail and residential worlds. When our paths crossed, the projects were always a bit magical. “I have been Jaime’s friend for a long time and over the years we have been very fortunate to continue our friendship in the world of work and design. Whether through features she interviewed me for at DM or joint projects that we designed together, it feels like Design Milk was always on my radar because of the friendship I had with her, ”realized Bobby.
A mutually loved collaboration was between Design Milk, Bobby Berk and Corian. “I loved sharing the Corian designs with Design Milk – four kitchens, four options for my four Queer Eye boys. It was a way to not only show off the beauty and unique approach to design with Corian and DM, but also a real testament to how well I know my boys by creating an up-and-coming kitchen for each of them, ”he added added. We are excited to see where our individual and common paths will lead Bobby Berk and Design Milk in the next few years!