Amazon Academy introduced for India as a part of schooling push

Jeff Bezos, CEO of Amazon, with Amit Agarwal, CEO of Amazon India, during Amazon’s annual Smbhav event at Jawahar Lal Nehru Stadium on January 16, 2020 in New Delhi, India.

Pradeep Gaur / Mint via Getty Images

Amazon is pushing deeper into education with a new learning platform designed to help students in India get to prestigious engineering schools.

The so-called Amazon Academy announced on Wednesday will be available via a new Android app and website. It is designed to help students prepare for the joint entrance exam. This is an assessment that is carried out for admission to certain engineering schools in India.

According to Amazon, the Amazon Academy will include curated study material, live lectures, and assessments in math, physics, and chemistry. The platform will also offer live mock tests designed to mimic the JEE exam experience.

“The Amazon Academy aims to provide quality, affordable education to everyone, starting with those preparing for the engineering entrance exams,” said Amol Gurwara, director of education at Amazon India, in a statement.

“Our mission is to help students achieve their results while empowering educators and content partners to reach millions of students. Our primary focus has been on content quality, in-depth learning analysis and student experiences. This introduction will be aspiring engineers help prepare better and get the edge in JEE. “

Amazon said the content is currently available for free and “will continue to be available for the next several months,” suggesting that student fees will eventually rise.

Amazon has a number of other educational platforms and initiatives, including AWS Educate, which helps users get a grip on Amazon’s cloud platform, Amazon Web Services. There’s also Amazon Ignite, which connects educational content creators with Amazon customers and helps them sell things like lesson plans and classroom games as digital downloads.

The US technology giants Google and Apple have their own educational offerings. For example, Google for Education offers customizable versions of several Google products, while Apple offers students and teachers discounts on its hardware.

Amazon in India

India is a huge market with a population of over 1.3 billion. In recent years Amazon has expanded its activities in the country that still has a relatively young e-commerce market compared to its neighboring country China and countries to the west.

Amazon reportedly currently employs over 65,000 people in the country, despite Amazon refusing to comment when CNBC tried to confirm the number. Last May, Amazon said it would need to hire 50,000 more temporary workers in India to meet Covid’s demand.

The Seattle-based tech giant opened a huge new office in Hyderabad in December 2019, with space for over 15,000 employees, which is reportedly the company’s largest single building in the world.

Amazon’s online career portal shows that the company is looking for software developers and front-end engineers in India to work on Amazon Pay, an online payment processing service operated by Amazon.

“We are looking for Sr. Engineers to build a payment platform that offers our millions of customers new payment mechanisms and enables the cash to digital economy,” said a job advertisement.

It continues: “Amazon India Payments has the bold vision of becoming the most trusted and widely adopted payment solution for online and offline transactions inside and outside of Amazon. To make this vision a reality, Amazon India is systematically investing in local product innovations in specific areas of payment experience, payment processing, innovative payment instruments and merchant solutions. “

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