Design holding, the global high-end design group with a list of well-known European brands including B&B Italia, Flos, Louis Poulsen, Arclinea and Maxalto, has launched its first retail location in Copenhagen called D Studio. Design Holding envisions a unique design destination in which their brands live under one roof and offer a multi-brand experience. D studio is designed as a hub for modern furniture and lighting, where visitors can meet for various furnishing projects and experience the collections in person. To achieve the new design goal, Design Holding hired Milan-based studio Design Group Italia to bring their vision of strategy and identity to life in the space of each brand.
Copenhagen is the first location of D Studio, which with its design roots is an obvious choice and takes over a beautiful 1760 square meter historic building in Holmen. The Italian brands – B&B Italia, Maxalta and Arclinea – are shown from a different perspective, a Scandinavian one, where their most iconic pieces show off a piece of timeless Italian design.
Louis Poulsen has created a new experience and hybrid showroom that elegantly presents its entire catalog and perfectly represents Danish design, in which form always follows function. In addition to her immersive Light laboratory where experts share all the brand’s nuts and bolts, as well as good lighting and how it can transform a room. This also included an informal lounge area that offers designers and visitors a place to meet and inspire.
The Italian lighting brand Flos has moved its Scandinavian headquarters to the design complex in Holmen, where their new D studio rooms are located. On the entire second floor, Flos presents its decorative, architectural and outdoor lighting collections as well as an area for personalization and large projects.