Reusable carrier bags have become an indispensable part of every household. While they are good for the environment, they have one (literal) weak point: Most tote bags can only be carried in the hand or on the shoulder. When you have a heavy load, they are not the most comfortable. Enter that Notabag, founded by Adnan Alicusic. The Notabag Original is designed to meet the need for a small, practical and easier to carry bag than a tote, but less bulky than a backpack. By simply pulling on the straps, it can be transformed into a tote bag or backpack, making life on the go for hands and back easier. This unique design, which was created by Dieter Ram according to the 10 principles of good design, has won Notabag various German and international design awards, including the German Design Award 2016, the Hessian State Prize Universal Design 2016 and the Good Design Award 2019.
The Notabag Original is made of cotton and a ripstop nylon and is water-repellent, but also machine washable. Inside there is a patch pocket that gives you easy access to your most important needs like your wallet or keys. When not in use, the bag can be folded into a hand-sized bag that can be stowed in your trouser pocket or in the glove compartment of your car so that you can never do without it.
The idea of a reusable bag is rooted in sustainability values. In addition to working with a small family-run factory in Guangdong, China that values fair wages, ethical working conditions and fair practices, Notabag is also committed to donating 1% of its sales to non-profit organizations that are actively committed to protecting the planet deploy.
Notabag’s Spring / Summer 2021 collection is available in a range of bold colors and modern patterns, including Peach Twist, Blue Twist, Black Brush, Red Brush, Green Sprinkle and Black Sprinkle. If you are more of a neutral lover, the full collection of Notabag includes plain colors in black or gray. Do you need a little more space for a weekend trip? The Notabag Duffle Bag also has a sophisticated design that can be carried in three different ways.
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