Sundar Pichai, Google CEO, speaks during the company’s 2017 Cloud Next event in San Francisco.
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About a month after the US presidential election, Google is lifting its temporary hiatus from election-related advertising. The company had stopped ads to prevent possible exploitation or misinformation about ads as it expected delayed election results.
“To protect users, we periodically pause ads for a discreet period of time because of unpredictable,” sensitive “events when ads could be used to exploit the event or amplify misleading information,” said a statement emailed the company. “Although we no longer view this post-election period as a sensitive event, we will continue to rigorously enforce our advertising policy, which strictly prohibits evidence of false information that could seriously undermine confidence in elections or the democratic process.”
This means advertisers should now be able to run Google ads around the elections for both seats in the Georgia Senate. These are decided in a runoff election on January 5th and determine which party controls the Senate.
In a letter to advertisers, the company said it would be lifting the policy on sensitive events related to its election ads on Thursday. This includes advertisements mentioning current state or federal officials or candidates, political parties or election campaigns, states or elections, or those with election-related searches. Axios previously reported that Google would lift the ban on political ads.
This has been a source of criticism for some Facebook advertisers, as that company told advertisers on Nov. 11 that their own hiatus is expected to be another month. Advertisers said this prevented groups from raising money from supporters across the country and educating voters.
Facebook didn’t immediately respond to a request for comment on whether the break should be lifted anytime soon.