Francesca Bucci on Creating Hospitality at Sea

This week’s DMTV Milkshake guest is Francesca Bucci, the Rome-born architect and founder of BG Studio International. Bucci practices hospitality on a grand scale – like 100,000 square meters of interior space for the superyacht Celebrity Flora, which was specially developed for exploring the fragile ecosystem of the Galapagos Islands. “Long before the pandemic, travelers were increasingly looking for different types of experiences – and to experience cruises in new ways, be it off-grid or in sheltered or private locations,” she says. “This led to the development of ships that were smaller and had access to different locations – ships that were more sustainable and had more outside space. Designing Celebrity Flora for Celebrity Cruises – a sustainable 100-guest, 50-suite overseas yacht specially designed for navigating the Galapagos Islands – was a game-changing experience for us and the industry. “

Promi Flora® Lounge

In this episode of Milkshake, Bucci also examines the many challenges of working in this environment, as well as the responsibility for designing for an essentially “trapped audience”. Bucci says: “We always ask: what’s the best? Experience that we can give our guests and what can we offer them? ‘We really focus on the onboard experience – from culinary to spa, recreation to fitness – and on learning experiences that are fundamental for guests as they become more sophisticated and really enjoy doing things that they don’t normally experience them at home. “She also shares her broader philosophy regarding the principles of hospitality – and how they can be applied to slightly inhospitable places like medical clinics or the increasingly humble postal service.” This is a place where most going by us often, “she says.” Wouldn’t it benefit from a facelift to make the waiting and sending a little less painful? “

Promi Flora® Suite

Promi Flora® Ocean Grill

Celebrity Flora® Observatory Lounge

Royal Caribbean Ultimate Family Suite

Royal Caribbean Ultimate Family Suite

Royal Caribbean Ultimate Family Suite

Diana Ostrom, who has written for Wallpaper, Interior Design, ID, the Wall Street Journal, and other outlets, is also the author of Faraway Places, a newsletter about travel.

Milkshake, the first regular series from DMTV (Design Milk TV), shakes up the traditional interview format by asking designers, creatives, educators and industry professionals to randomly select interview questions from their favorite bowl or container. During their open discussions, you will not only get an insight into their personal housewares collections, but also valuable insights into their work, life and passions.

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