The Facebook logo is displayed on a phone screen.
Jakub Porzycki | NurPhoto via Getty Images
The day after the start of an attack on Apple’s upcoming privacy change, Facebook runs another ad asking consumers to see if they would pay for apps that are currently free.
Facebook on Wednesday ran newspaper ads, launched a new website and posted blog posts setting out the arguments against Apple’s privacy change. It claims “threatens the personalized ads that millions of small businesses rely on to find and reach customers”.
Apple is about to change the settings on users’ iPhones in the name of privacy and fundamentally change the way mobile advertising works on those devices. It takes a privacy option that was previously buried deep in users’ phones and puts that front and center when opening an app. This is expected to have a dramatic impact on the ability of advertisers to target ads the way they were, as users likely won’t choose to.
Facebook has openly spoken out in favor of the change since the announcement in June, accusing Apple of turning the free, ad-supported Internet into paid apps and services that can save Apple 30%.
A new Facebook ad that ran in the Wall Street Journal, New York Times, and Washington Post on Thursday took a different route: content makers must turn to subscriptions to replace lost advertising revenue, and consumers have to pay for what was once free.
“Take your favorite cooking sites or sports blogs,” the ad says. Most of them are free because they advertise. The Apple change will limit the ability to display personalized adverts. To make ends meet, many have to add subscription fees or add more in-app purchases, which makes the Internet a lot becomes more expensive and less. ” high quality free content. ”
With Wednesday’s ads, a new page was launched on Facebook for Business that features videos of interviews with business owners speaking out against the ad change. It also includes explanations of what will happen and a “toolkit” for creating posts with the hashtag “#SpeakUpForSmall” to talk about the change.
Apple defended its policy change, saying it was “an easy thing to stand up for our users”.
“Users should know when their data is being collected and shared with other apps and websites – and they should have a choice of whether or not to allow it,” Apple said in a statement it emailed Wednesday. “For the transparency of app tracking in iOS 14, Facebook doesn’t need to change its approach to user tracking and targeted advertising. All that is required is that users have a choice.”