Apple TV Was Making a Present About Gawker. Then Tim Cook dinner Discovered Out.

“It’s something that gave me a break and thought about, but I would do it the same way again,” he said. “It is more general to know more about the private lives of the people who run this society. If writing about Apple’s CEO isn’t limited, who would it be? “(An Apple spokesperson didn’t answer questions about how Mr. Cook felt about the coverage at the time.)

Apple, a company whose corporate culture is tightly controlled by the same small group of men who have led it for two decades and whose consumer value is about protecting their privacy, doesn’t quite see the world that way.

Now “Scraper” is returning to the market and could still see daylight from another manufacturer. Another company, Anonymous Content, bought the option to develop a New York article on Gawker, said a person familiar with the deal. (The New York article was written by Jeffrey Toobin, a frequent target of Gawker.)

Apple TV +, which launched a year ago, is struggling to find its way in a climate where top creative managers Jamie Erlicht and Zack Van Amburg are apparently constantly trying to guess what Mr. Cook and Mr. Cue might like . or might object. That has largely ruled out the kind of prestige drama that defined other breakout streaming services. The service is currently enjoying modest success with a show that would be home on television, cute and funny “Ted Lasso”. (The branding can be a bit noticeable: some “Ted Lasso” scenes include up to three Apple devices, and Siri makes a cameo.)

The company is in no hurry, however, and their strategy on other media projects has been to lead them from failure to success, if not a success strong enough for you to sign up when the thing is on your phone is preinstalled – Apple’s real economic advantage in the media business. This also applies to Apple Music, the second largest streaming service in the world. and from Apple News, a well-curated, if not exciting, app that reportedly gives President-elect Joe Biden his information. Apple’s biggest streaming coup in the pandemic was to include the film “Greyhound,” the drama of World War II with – who else? – Tom Hanks.

And Apple’s willingness to sacrifice creative freedom for corporate risk management is still an outlier. None of my reports suggest that Mr. Bezos is reaching into the Amazon studio (or the Washington Post) to kill negative portrayals of e-commerce or the police, or that Mr. Stankey demonstrates AT&T routers in “Lovecraft Country ”. The question, of course, is how long, even in these companies, the old law will be overridden – that whoever pays the piper calls the tune.

However, it’s worth noting that the men who run these companies have made their priorities clear at a time when more and more American viewers are turning to streaming to understand culture, history, and even reality. At Netflix, Mr Hastings cleared the Saudi monarchy and streamed an episode of Hasan Minhaj’s comedy talk show Patriot Act after the show criticized the role of Crown Prince Mohammed bin Salman in the murder of the journalist had Jamal Khashoggi.

“We’re not trying to bring the truth to power,” Hastings said last year. “We’re trying to entertain.”

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